Trade Next is a kitchen furniture online store in Singapore. They are introducing their first product line to the market. Trade Next is a sustainably conscious furniture company selling premium kitchen cutting boards in Singapore.
Branding with Webiste
Challenge
As they were launching their first line of products, Trade Next needed a good brand strategy that would connect with their target audience. As a premium brand, Trade Next targets high-income individuals in Singapore. The over-all marketing campaign needed to align with their brand message.
Solution
After our initial market research, we provided a minimal and premium looking website for Trade Next. As a premium product, the website design needs to be elegant and connect with the target audience. After the website launch, we started the social media setup and started to do the creative designs for the social media. We continued the minimal looking with the social media posts to continue the brand story.
Result
Trade Next products are primarily sold in Singapore, so we had to target the Singapore market prior to the launch of the website through social media. We launched our social media campaign a week before launching the website. With our successful targeted campaign after the launch of the website, Trade Next saw a good amount of website traffic from Singapore. We saw good sales conversion and newsletter subscriptions after the first week of the launch. With this successful campaign, we are continuing our digital marketing service and SEO strategy service with Trade Next.
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