Facebook Marketing in Sri Lanka
Social Media is becoming one of the essential element of Life.
More than 3.196 billion people are actively on at least one social media network. That’s nearly half of the total population of humans on earth, and it is growing day by day. Sri Lanka has a total population of 21 million, and have 6 million active social media users using different social media networks. Facebook, Whatsapp, and Instagram are the most used social media networks in Sri Lanka.
Facebook is one of the main social media network used for businesses in Sri Lanka. Many of them use Facebook ads to boost their business pages. A business needs to know more about the user data before promoting the page through the ad. We can target the audience effectively with the help of Facebook tools. We will discuss in another detailed post on how to create an effective ad with Facebook.
Facebook data shows more than 33% of Sri Lanka users are from Colombo. Businesses from Colombo have more potential to target the right audience using facebook ad. Kandy lies next with 5% of Sri Lanka users. Targetting the right audience is the key to a successful ad. Many online businesses in Sri Lanka use Facebook ads to increase their online sale. Most of them use location to target the customers. Using the right facebook ad tool, a campaign can target the user with their purchasing behavior. It helps to target the right users within the selected location. A B2B service provider can use the facebook to target user with particular interest and who is an admin of a Facebook business page or used Facebook ad service.
As people these days prefer to stay socially connected everywhere and for most of the time, and use social media almost every day, businesses and entrepreneurs just can’t afford to lose tapping into the huge potential of social media platforms. Before doing social media marketing need to do the ground study about the customers and use the available tool effectively to target those users. With a bit of planning and regular management, social media has many benefits including saving money, increasing leads, customer service, brand awareness, B2B marketing and managing your online reputation. Small business owners and entrepreneurs do not have enough time to manage their social media accounts. If you are looking for anyone to manage your social media account and do the marketings or web design for your business, contact us to learn how you can better use social media to enhance your brand performance
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