Zaffiro is an online gem marketplace in Sri Lanka. It allows local gem sellers from Sri Lanka to sell to buyers from the foreign market and allows foreign buyers to buy directly from Sri Lanka without any middlemen.
Branding with Webiste and App
Challenge
Zaffiro is an online gem marketplace in Sri Lanka. When the company launched, it needed a good brand name and strategy that would communicate with their audience, as well as apps that were well-designed with an easy-to-use interface for their users.
Solution
After considering a range of naming directions, We created a good brand name for Zaffiro which is connected with the gem world and Sri Lanka. For the logo with we went for typography with an identifiable icon for a minimal look and differentiate the brand from the competition and create its own characteristic.We continued the brand visual through out the website and mobile apps with a great user experience and easy to use minimal user interface.
Result
We started the awareness campaign targeting the right audience weeks prior to the launch of the website and app for Zaffiro. They were interested in the collection of interesting leads who would be potential users, and we gave them beta access to try out the website and app. Users loved the apps and gave some suggestions. We did the quick fixes before the launch. After the launch of the website, Zaffiro became one of the leading online gem marketplaces in Sri Lanka. With the success of the website, they are now looking for seed investors to take the business to the next level. Hopefully, Mars Technology will be there with Zaffiro in their next step.
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