How to manage your Instagram Marketing without like counts
Social Media became the main element in everyone’s daily life, helping to connect and share our memories with our friends and family.
But in recent years, the concern about our health and the political effect of social media has become crucial. Finally, social media companies are looking for ways to solve it.
Instagram recently began testing to see what happens if they remove the like counts. They are already running the tests in six different countries, including Canada and Australia. Instagram’s official statement is that people should worry less about the like count and check the content of the post. They also mention their hopes for supporting mental health.
Lately, in Sri Lanka, many new businesses started online businesses and their main customer bases are from their social media. Instagram is the second-largest social media platform in Sri Lanka. Most users of Instagram are young, educated, and high earners. Many Sri Lankan businesses are depending on Instagram for their promotion and sales.
How to manage it?
This change will affect the business in a way that they may need to come up with new strategies to manage their Instagram accounts. Business needs to be comfortable with the changes and how they can survive in the market.
This move will seriously change the Instagram Influencer business model, which currently many businesses are doing their promoting. This change is also for making the people spend on promotions on Instagram rather than on Influencers.
As a small business that depends on Instagram, you can do a few things to cope with this change. You need to focus on Facebook pages and blogging. You need to understand your market, to do that you can set up your Google and Facebook analytics on your website. Content is the key to success, nothing can beat your good content. You should focus on how to create posts with informative content. As for influencers you need to work on your keywords and geographically tag your keywords for an added SEO punch.
As per our research, comments will be new. So you need to work on your content to be engaging with your customers or your audience. If you are a business that is marketing with influencers, you need to start doing the test with influencers and sponsored posts and compare both with budget and performance.
Today’s marketing became more just like counts. You need to work on many things to create a perfect marketing campaign. We are Mars Technology here to help you to create that brand you always dreamt of. If you need Social Media Marketing service or website design service for your business don’t hesitate to contact us.
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